Maternity & nursing bras can be attractive and sexy, as well as comfy

Your body changes a lot during pregnancy and post birth. Some women complain that they feel ‘frumpy’ or ‘whale like’. Your maternity and breastfeeding underwear should be anything but frumpy to help you to feel as fabulous as you look.

There are many maternity and nursing bra styles available now that offer the lacy, attractive, pretty and even sexy look. All you have to do is find the right one for you that fits correctly! The shape of the bra cup, the fabric used, and the cleavage you can achieve, (which is bound to be better than usual, whatever your shape and size), can be the same as you’re used to. But, most importantly, be comfy in whatever bra you buy.

Lorna Drew Alexa nursing bra

Alexa nursing bra

When looking at bras for breastfeeding, look for a similar cup shape to the one you are used to wearing. This way you’re more likely to enjoy wearing the bras, with or without underwires. There are some fabulous bras that don’t have any wires in them, HOTmilk , Lorna Drew , Bravado and Royce are just a few brands. And then there are some great brands that use wires in some of their bras, like Anita. You can see that they all have different shapes, which suit different body and breast shapes – just like ordinary bras.

All the bras at our online shop bras4mums stock have been chosen for quality and comfort, even the under-wired ones! Check that the band is firm around your rib cage with room to make it smaller as it stretches over time, and the cup covers your ever changing breasts. The rest of the style choice is your own. Apart from the main one – IS IT COMFY? If it’s not, change the style, or the size.

Just because your pregnant or breastfeeding doesn’t mean you can’t look and feel great. Fabulous underwear that makes you comfortable and look good with your clothes on is worth investing in. What price do you put on comfort? Make it a priority!

T-J Hughes started and runs bras4mums – Supporting You during pregnancy and beyond. Bra fitting advice can be given by phone, email, skype, facebook and/or twitter. It’s our speciality, so please ask for Support!


“Your advice was invaluable. My perfectly fitting bra brought instant relief for my back ache and I’m proud of my feminine curves! I can’t thank bras4mums enough!”, Nicola, Burnley.


Bra lady training – Maternity and nursing bras

HOTmilk Nursing Bra

Our next bra lady training is on Saturday 6th May at our Chorley Shop.

If you’re interested in becoming a bra lady in your local area, offering a valuable service to women in the local community, this work at home opportunity may be for you.

The initial training includes information about becoming self-employed, and being a bra fitter for one specialist area. You can increase your bra fitting expertise and bra styles with further training.

How much does it cost?

Initial training cost £400 + VAT – one full day, with follow up support

Initial stock at 30% off RRP – to be agreed together. Average for existing bra fitters is £400 investment.

Ongoing costs – there will be ongoing support costs to cover website, email and support. These will be discussed before you sign your terms and conditions.

Pay by the end of March, and only pay £250 + VAT for initial training

Contact or 0845 373 3875 for more information


New bra ladies start

We’re delighted to announce our new bra ladies who are just starting.

Emma Launchbury

Emma Launchburyis our bra lady in Cambridge. Emma is specialising in maternity and nursing bras from bras4mums, and will be offering her home fitting service to pregnant and breastfeeding women across Cambridge, Huntingdon, St Ives, Ely and surrounding areas and is willing to travel further by arrangement. Continue reading


Welcome to bra lady!

The bra lady team is a group of ladies offering a home fitting service across the UK.
Started by Tracey-Jane Hughes, T-J is now training women to run their own bra fitting agencies. Bra fitting agents offer maternity and nursing bras from bras4mums, and/or mastectomy, soft cup and sport bras from bras4all.
Bra ladies develop their own businesses, and offer styles of bras to suit their bra passions and experiences. Some bra ladies work full time, others are part time, depending on their family circumstances, and income requirements

Fittings are currently available in the following areas, with more being added as women complete their training:

North West: Blackburn, Burnley, Accrington, Clitheroe & the Ribble Valley, Bolton, Chorley, North Manchester, Preston, Lytham, Garstang & Wigan – maternity bras, nursing bras, mastectomy bras and soft cup bras

Surrey and West Sussex: Cranleigh, Guildford, Godalming, Haslemere, Woking, Horsham (West Sussex) – maternity bras, nursing bras, mastectomy bras, sports bras  & soft cup bras

East Sussex and West Sussex: Peacehaven, Brighton, Shoreham, Lancing, Worthing, Littlehampton, Arundel and Chichester – maternity bras and nursing bras, breastfeeding clothes and breastfeeding accessories

Cambridgeshire: Cambridge, St. Ives, Huntingdon, Ely – maternity bras, nursing bras and breastfeeding accessories, with mastectomy bras and sports bras coming soon

Suffolk: Ipswich, Bury St Edmunds – maternity bras, nursing bras and breastfeeding accessories

Grantham: Bra fitting service run by volunteers from the BreastStart breastfeeding group at weekly sessions. Maternity bras and nursing bras, breastfeeding bras and tops and breast feeding accessories

Scarborough and Ryedale: mastectomy bras, soft cup bras

For more information on becoming a bra fitting agent look at the training section.

To book an appointment in your own home, please contact your local bra fitter