I’ve just come across an article written by BBC Lancashire in 2009. It’s good to remember how this business started, even though the shape of the business I run is very different today.

The online shops bras4mums and bras4all are now run by another Bra Lady, Emma Launchbury.


Tracey-Jane Hughes from Chorley tells us about her business – supplying specialist underwear for pregnant and breastfeeding mums, as well as post-breast surgery ladies…

When Tracey-Jane Hughes from Chorley found little “support” for her blossoming body during two pregnancies, she decided to do something about it, and set up her own business supplying specialist underwear and swimwear for pregnant and breastfeeding women.

After getting some training Tracey-Jane (T-J) launched bras4mums with the idea of visiting north west mums and mums-to-be in their homes or even hospital wards to help them find the right bra. She still offers this personal fitting service, and now also has a shop in Adlington for women to visit for advice and a chat.

We asked T-J to tell us more…


“At a time when it is hard to get comfortable, and you sometimes feel you look your worst physically, it is amazing how many women ‘make do’ with ill-fitting underwear. In fact there are sound medical reasons why it is vital to get your bra fitted to your own particular – and probably changing – body shape.

“I was given bad advice when I was breastfeeding number two son. I got sold a bra that fitted one week and not the next – I dropped a full cup size when he was 12 weeks old. I wasn’t best pleased with this, so looked into it and found that this was normal. When I looked a little further, I couldn’t find anywhere that told me this information, so I started on a mission!”


So, whilst my original baby has now grown up, and I’ve moved on to training other bra fitters, it’s great to remember why it all started.

You are in: Lancashire > People > Profiles > A girl’s breast friend