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Business Mum of the Year | BraLady

Business Mum of the Year Awarded to Bra Lady founder

Tracey-Jane Hughes, founder of Bra Lady, has won the prestigious Business Mum of the Year Award. The award was announced on International Women’s Day, and recognises T-J’s achievements of growing a successful business and supporting other women in business, whilst being a Mum to her 2 boys. T-J’s journey hasn’t been an easy one, as with most successful businesses. Juggling a young family and growing a multi-channel retail business hasn’t been easy. T-J said, “I still meet women who’ve experienced the same poor bra fitting advice that I had 8 years ago, and until that’s changed, my job isn’t done. When I grew the home bra fitting service to the online bras4mums shop when my boys were under 3 years old, I had no idea that I’d now be running 3 websites, supporting franchisees develop their businesses, and supporting more women across the UK with a variety of specialist bras. “I was on maternity leave when I started my business, and I ran it part-time for 2 years until I was made redundant. That gave me the push I needed to work full-time on the business and grow it to what you see today. I love what I do, otherwise I wouldn’t be able to put in the hours and miss my boy’s activities more often than I’d like to. Even though working for myself is flexible and I share the childcare with my husband, it’s also very demanding.” T-J was nominated for the Mums Club Business Award, by one of her franchisees who is a Bra Lady in Yorkshire, offering a home bra fitting service to women who’ve...